BI is more than financial reports, it is the living proof that maps all business processes and assets. By joining data from multiple enterprise application systems the true picture of the business model emerges.
Omniscience of your market opportunities requires more than analysis, it mandates real-time monitoring and filtering. Enterprise Intelligence as a concept includes pulling from online data sources and feeding the ongoing monitors to freshly answer your questions about opportunities, customer pains, rates of technology & brand penetration, market share, and market development.
Early warning alerts about competitor movement and scenarios around their strategic positioning, product cadence, alliances, and hiring spikes/freezes offers you the unfair advantage to make quantum leaps over rivals and agility around other competitive forces.